Got hit by Penguin? It’s probably your own fault

Having been involved in SEO for several years now I have come to know about both white and black hat techniques used to raise your rankings in the SERPs.

What many people I speak too often overlook is the fact that Google search is a product offered by a business. We as website owners use this service to make money , either through the AdWords platform or by appearing in the organic search results. As the owner of the product, Google have every right to make changes the deem beneficial to their business and unless you’re an AdWords user you have no ‘right’ to feel aggrieved if an algorithmic change like Panda or Penguin negatively impacts your website’s traffic.