Over the last few months I’ve written a few pieces for Startups.co.uk, a website dedicated to helping new businesses get up and running. There are a few more articles in the pipeline but for now here’s a few links!
Pinterest For Business: What You Need to Know
As one of the fastest growing sites in history, Pinterest has become a buzz topic for those of us in the marketing world wondering how, or even if, it can be used as a marketing and promotional tool for businesses. The answer is a resounding yes – as long as your business appeals to the audience and you have a clear approach for engaging with the network and its users.
Wordstream recently released this rather attractive infographic that looks at the top 20 most expensive keywords on Google AdWords. I’m not a PPC account manager myself so forgive my ignorance those of you who are, but I was very surprised by the top cost per clicks, though not the keywords themselves. Insurance comes in number 1 both in terms of CPC and percentage of related keywords within the top 10,000 (as compiled by Wordstream)
For those in the UK looking for equivilant information I’d point you in the direction of Ben McAneny (@negativeben) who was kind enough to tell me top insurance CPCs generally translate to around £50 ($81).