Epic Entertainment required branding and a website for their start-up mobile gaming company based in the US. Part of the project involved a Ruby on Rails application to manage multiple franchise website bookings from a central location for which I managed a development team and designed the user interface.
The website design came together around the brand developed to meet several criteria set by the client:
- Appeal to young & old alike
- Reflect the nature of the business (gaming)
- Incorporate the initials of the business name
The final design plays on the iconic design of Pac Man Ghost character as well as the use of Skulls and much modern game logos without being off putting to parents of younger children who may make use of the business. The client approved the design and now uses it in all online and offline promotional material.
The primary aim of the project was to provide a central location for the client to manage the online bookings of its own website and those of franchisee’s . I led the project through the planning and development stages, managing Ruby on Rails developers to deliver the project on budget and to specification within the given time frame.